The Curaden company is going its own way compared to its global competitors – not only with its agility or its history, which includes seventy years of tradition. Above all, Curaden is committed to the intelligent linking of people and the transfer of knowledge. Curaden gives prevention an important role in the health care business. Dentists, specialists, dental care professionals and others are to be trained accordingly. Prevention in oral health determines the company culture. This is modern thinking and is consistently implemented by Curaden – it is brought to the fore under the leadership of Christine Breitschmid, who is the third generation of her family taking the company forward.

Today, Curaden is a leading global provider of holistic oral health concepts in over 70 countries. "Better health for you" is the philosophy at the heart of everything the company does. This credo emphasises the importance of oral health and its relation to general health. Whether it is an interdental brush, a toothbrush with specially fine and accurately arranged filaments, an electronic sonic toothbrush, an oral rinse, a baby kit or a gentle toothpaste: the Curaprox brand, its products, worldwide subsidiaries and affiliates all deliver colourful playfulness, linking health with joy.